Lacoste the brand has a rich history in sports, Rene Lacoste was a tennis player who is known as the founder of the brand but he also invented the Polo T-shirt. This is an ad campaign of the sports that are played with balls and also incorporate Polo T-shirts as a part of the uniform. Through this campaign I wanted to show this brands versatility between sports and fashion, highlighting something they are known around the world for which is Polo T-shirts.

Awards: Red Dot Communication, Gold Addy, Gold SCADDY.

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