During the holiday season, it's better to give than it is to receive. To showcase this, we turned YouTube’s top unboxing influencers into boxing influencers. Because before any one of these influencers can unbox anything, someone boxed (and shipped) it with USPS.

Working hand-in-hand with our media team, we secured top ad placements in front of all unboxing videos during the holiday season. Every viewer expecting to see an unboxing video, got served our pre-roll ad, making USPS the unofficial sponsor of all holiday unboxing videos.

Press: The Drum, Best Ads on TV

Credits:

GCD: Daniel Carlsson & Tony Jones

ACD: Jonathan Springer & Erick Stossel

CW: Kara Gonchar


Other Projects

More work here.