Resume
I am Yugi, a Senior Creative with experience in building campaigns, brand identities, and AI-Creative workflows for global brands. I work at the intersection of creativity, technology, and human behaviour.
Based in London 🇬🇧
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Airtel 175 Replayed
Bringing a lost piece of Indian history to life
Advertising
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Lays | The Biochar Project
Transformed the deca des-old ritual of stubble burning
Sustainability
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Strategy
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Advertising
Bulletproof Junior
Is your child prepared for the next school shooting?
Social Impact
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Advertising
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Adidas | QR to Qatar
Hiding 20 FIFA World Cup tickets in an advert
Advertising
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Design-Yer-Nose
We turned the Red Nose into a blank canvas
Advertising
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UI/UX
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Strategy
USPS Pre-Boxing
The Official Box of Unboxing
Advertising
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UNICEF
What Excites Us Unites Us
Advertising
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Social Impact
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Lululemon
Turned a holiday ad into a breathing exercise
Advertising
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Isla
Climate Action Through Pensions
UI/UX
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Sustainability
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Study Sessions
Online education shouldn’t feel isolating
Advertising
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Social Impact
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Strategy
Ceramics in 2050
Speculative Design Study for a sustainable future
Strategy
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Sustainability
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Optival
A Value Management service for International Nurses
UI/UX
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Health Care
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Social Impact
Carob
SMEs Race to Net-Zero
Sustainability
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UI/UX
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